One of my major academic (and otherwise) interests is the rhetoric of advertising, so I thought it would be fun to comment on some of my observations of corporate marketing in Uruguay as it strikes me as unusual or even similar to the corporate advertising that is prominent in the United States.
My first post in this accord will be about Coca-Cola, but expect more interesting commentary in posts to follow throughout the year. I may even attempt to dedicate one day of every week to posting a web log on some aspect of advertising here, which will also help me parse out some ideas for my independent research project as well. Let's just say that every so often we will have an Ad-blog day.
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