Sunday, February 13, 2011

Online Dating

Ever have that friend that wants to hook you up with her best friend's cute guy friend? Or worse, are you that friend? I think everyone has a secret desire to play matchmaker if he/she thinks they have the resources to help others find romantic bliss. Tell me you haven't ever considered individuals you know who might be a match for that person in your life who you've deemed needs a significant other?

We all love to play Cupid, and as Valentine's day approaches, we love it even more. So let me get out my arrows and shoot a few in your direction. If you're single and ready to mingle, try out OkCupid which caters to the young adult crowd in their 20s and 30s. It was [unfortunately?] just bought by match.com for $50 million. So they must have been doing something right. And while you're at it, check out their amazing blog, OkTrends. Internet dating doesn't have the "omg, i'm freakin' desperate" stigma it might have had in the 90s. Everybody is doing it.

And in fact some sources, yeah ok, dating site sources, claim that "17% of couples married in the last 3 years, or 1 in 6, met each other on an online dating site." And, the online dating industry is worth about 1.049 billion dollars a year which surprisingly beats out even the porn industry.

Online dating expands your network for meeting people. It doesn't solve relationship issues or weed out the losers. You still have to do that yourself. It is a tool that lots of people are using to find the type of relationship they want with the type of person they want. I think it is the least talked about (yet most exciting?) form of social networking to transform modern society.

With Valentine's day right around the corner, why not give it a try?

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