Where's the Beef?

The BK does it again.

Burger King wins the creepiest-marketing-campaign-ever award for the third time. First it was the King. Then the Subservient Chicken. Now its' a naked King trying to sell meat scented body spray. No really. I'm not lying.


You can see it for yourself here. Or read about it on Yahoo.

Burger King Corp. may have just the thing. The home of the Whopper has launched a new men's body spray called "Flame." The company describes the spray as "the scent of seduction with a hint of flame-broiled meat."

The fragrance is on sale at New York City retailer Ricky's NYC in stores and online for a limited time for $3.99.

Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

Ewwww. I think I just vomited a little in my mouth. Those hand gestures by the King are just a bit too suggestive for me.

And seriously? Do you really need a body spray that makes you smell like beef? Who is going to be impressed? "Oh baby, get over here, you smell like burgers."

Creepy King Contest

I stumbled upon a website that had a contest to photoshop in the creepy Burger King mask into a photo of your choosing. They were quite amusing. And a little disturbing if I might say so. A lot of the photos don't load anymore, but the ones that do are worth a looksie.

Even though "The King" is creepy, I think that is what makes Burger King's advertising campaign so effective. Sometimes a buzz is what makes you memorable (even if it's eerily pedafilish).

Does anyone know of any more contests like these? I didn't even know they existed. I would love to participate next time.