Where's the Beef?

The BK does it again.

Burger King wins the creepiest-marketing-campaign-ever award for the third time. First it was the King. Then the Subservient Chicken. Now its' a naked King trying to sell meat scented body spray. No really. I'm not lying.


You can see it for yourself here. Or read about it on Yahoo.

Burger King Corp. may have just the thing. The home of the Whopper has launched a new men's body spray called "Flame." The company describes the spray as "the scent of seduction with a hint of flame-broiled meat."

The fragrance is on sale at New York City retailer Ricky's NYC in stores and online for a limited time for $3.99.

Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

Ewwww. I think I just vomited a little in my mouth. Those hand gestures by the King are just a bit too suggestive for me.

And seriously? Do you really need a body spray that makes you smell like beef? Who is going to be impressed? "Oh baby, get over here, you smell like burgers."

Design the World a Coke

Oh so cool. Design the World a Coke.


Look at the Coca-Cola bottle I designed (For some reason it won't face the right way in the still shot. Click on the link to watch it rotate in all directions and at all angles, because it's in 3D! So fancy, I know). Seriously, you have to check out my beautiful Coke bottle. It's pretty awesome.

Now make your own; but be warned, this site is highly addictive. I thought I would spend 10 minutes playing around with the design tools and ended up burning 2 hours getting the color of splattered paint just right.

You can't say you haven't been warned; but really, this is just too cool. Even more exciting than the M&M website that lets you make crazy photographs. Wait. I'm noticing a trend. I think I'm a sucker for these sort of interactive marketing things. And now I'm advertising for them on my blog... I have in no way been paid to tell you how cool Coke is.

Don't drink Coke; just design their bottles. Good, now I don't feel like I have broken any moral codes.

Walmart Plays Dress Up With Its Logo

According to Brand New, Walmart recently changed their logo. While I like the new look better, I would have to say that it doesn't fit their 'brand' quite as well. The old one was bold and dominant that said, "We're Wal-mart. Shop here, or else..."


The new lighter color, softer font, and strange starburst thing seems something more like a logo for a tech company or sleek eco-friendly biz. It doesn't say "Come here and buy my cheap goods because I pushed everyone else out and now you have no choice but to buy my subpar products."

But to be fair, I guess that's the idea---Walmart wants to separate itself from its increasing ugly public profile. My question is: Does changing their logo really send consumers a different message (even if only subconsciously)? Or is changing their image a futile attempt at reclaiming a negative public sentiment that will always equate Walmart with steamrollers and blood-thirsty ogres?